Total Idea – Marketing and Consulting Agency specialises in development projects and campaigns in the area of eco design, environmental protection, sustainable development and ecotourism, as well as corporate identity design, and new product and services market positioning.

With several decades of experience, we are committed to your product or service in the creative process without limits, achieving impressive results and firmly positioning your brand.

After several years of market research and analysis, preparation and networking with relevant institutions, associations and organisations in the area of environment and ecotourism, the agency started a unique internet portal in the Serbian market – Budi Eko Fin-a (Be Eco-Friendly) http://econice.rs, which is the first online shop of eco-friendly products, as well as a campaign for brand building Serbia as an ecological destination.

The reason for starting this Internet project lies in the fact that the founders, in accordance with global initiatives, deemed necessary to do everything it takes to raise the awareness of the community about the environmental problems and possibilities for reducing some of them by using ecological products. All the activities performed within this project promote ecological products in the country and region, as well as eco events, eco-tourism offer, eco editions and they position Serbia as an ecologically aware nation.

As Co-Founders of Camping Association of Serbia (CAS) we participated in developing of Environmental standards in camping tourism, and we've produced the first eco tool in the field of ecotourism in our country. Also we have worked on joint venture project with CAS and National park Fruška gora (NPFG) in construction of the first Serbian Eco camping area - Eco camping Fruška gora - located in the oldest national park in Republic of Serbia. http://campingfruskagora.com/home/

For several years we've conducted campaings trying to raise eco awaiereness on al local level. In 2011 we've conducted the campaign against the usage of plastic bags “Say YES to eco bags” http://www.facebook.com/pages/Kampanja-Say-YES-to-eco-bags-Ka%C5%BEi-DA-eko-torbama/214970748571080, and in 2012 we've conducted campaign for collection, removal and disposal of waste in households on a local level “To sort out waste is not an art” (e. t.) https://www.facebook.com/KampanjaRazvrstatiSmeceNijeUmece

Most of the campaigns are done only in Serbian language since there are targeted on a national and local level.

The idea for this year is to make larger Campaign-Event in the field of Eco Design know how, Eco products, Eco Awareness, and involvement of the public in the process. In one day of the small eco fair we shall include all important different eco companies and organizations - cosmetics, packaging, toys, household items, publishers, protected areas, waste companies, recyclers, environmental ngo’s, and others.

Beside one day outdoor and/or indore small fair, in the event agenda we’ll also include presentation and education package for eco-design tools within the “Danube PIE” project activities. This package will be integral part of the Campaign of our agency for the year 2013.

Country: Serbia

Organization Type: Consultant

Organization Size: 1-10

Founding Year: 2007

Phone: +38121522768

Email: office@total-idea.co.rs

City: Novi Sad 21000,Svetozara Miletica 43a Google map

Areas of Activities